Llamanade
Tools
Methods
Graphic Design
Product Design
Brand Identity
Iconography
Challenges
The logo and brand design were right in my wheelhouse already, those are things I love to do. The labels for the bottles, however, were something totally new to me. It seems like a pretty straight forward project, the design for a label being basically just a rectangle, but taking into account the curvature of the bottles they would be on made me have to think of the label as being split into separate sections. Basically, the customer can only see one portion of the whole label at a time, so traditional design techniques needed to be adjusted to make all of the content that needs to be there be digestible.
Deliverables
Impact and Learning
I found this project enormously satisfying. Getting to dip my toes into product design was eye-opening and engaging. My typical design work is 2D images, so trying to figure out how to make that function properly on a 3D object was a puzzle that I really enjoyed. Plus it's always a treat to work with enthusiastic clients. I hope that I'll get to see this product on shelves at some point, it really was pretty solid lemonade.
About
A couple approached me to design the branding for the lemonade brand that they were interested in starting. I think they may still be sitting on the idea, but they were fun to work with.